What Is SEO And 5 Reasons Why You Should Know About It

what is SEO

3 Key Takeaway

  1. SEO Drives Online Visibility and Sales
    As more consumers shift to online purchasing, SEO ensures your business is easily found on search engines—helping you capture sales even during challenging times like the pandemic.

  2. SEO is Evergreen and Cost-Effective
    Unlike paid ads that require continuous spending, SEO delivers long-term visibility once your keywords rank, making it a more affordable and sustainable marketing strategy.

  3. SEO Builds Competitive Advantage
    By monopolizing strategic keywords and influencing the buying cycle, SEO gives your business dominance in search results, increases trust, and helps you reach national or even global markets.

In the world of business, it is important for you as a businessman to find multiple routes for your customers to reach and purchase your products or service. Some will use pamphlets, banners, or even billboards to advertise their business to the people.

What Is SEO And 5 Reasons Why You Should Know About It

However, due to the constant threat from Covid-19, many people are scared to even go to the owner’s establishment and this causes a huge impact towards their sales. There are lots of businesses that went down the drain because of this situation.

There are also those who are still unaffected by this predicament, and some even have better results in their sales. How do they do it? SEO is one of the answer for it. But, what is SEO? No worries, lets find out what is optimization of search engines (SEO) and 5 reasons why you should know about it.

1. Consumer’s Transition To Online Purchasing

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It is now a very difficult time to live our life as we did a few years ago due to the pandemic. However, business owners who have online platform have their sales multiplied. Yes, most of the people nowadays would prefer to purchase anything through online.

It is safer and easier for them to make a purchase without having the need to face the risk of being infected by Covid-19. Thus, those who knows what is seo and uses SEO or facebook ads gets the upper hand.

2. Evergreen

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When we talk about what is SEO, the most advantage that it has compared to facebook ads is that it is evergreen. Facebook ads require constant payment for the service in order to be able to advertise their products in the consumer’s social media platforms.

SEO is different because you will only pay for the service until all your chosen keyword choices becomes the top results in Google. Once it’s up there, it stays there as the no.1 suggestion by Google whenever people search for the related keyword.

3. Affordable Pricing

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When we talk about facebook ads, the users needs to pay every time they need to advertise their products and the price varies from how many demographics that they want to aim. Thus, it costs a lot of money in the long run compared to SEO services Malaysia which costs cheaper.

You need to consider the fact that SEO won’t even require you to spend much money if you know how to optimise your webpage using SEO. It is different if you hire a SEO specialist, but that does not even cost as much as facebook ads.

4. Keyword Monopolisation

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If you are the first one to use SEO in Malaysia or learn how to do SEO and apply it to your business, then you could monopolise the keywords. When all of your most searched keyword choices becomes the top result, then you will conquer the Google search engine.

5. It Impacts The Buying Cycle

When people ask about what is SEO, it is a method of advertising that impacts the buying cycle by being able to reach out to the people all over your country, or possibly breaching the global market as well.

If you do it right, then there is no doubt that you will bring a huge impact towards the buying cycle. Visibility of your product is one of the key important thing regarding sales. Once people get to know about your product or services, they will contact you.

Now that you know what is SEO and 5 reasons why you should know about it, you can make the right choice to use SEO for your business right away. You can hire a pakar SEO Malaysia with The Rich Web

FAQ: What Is SEO And 5 Reasons Why You Should Know About It

1. What is SEO and why is it important for businesses?

SEO (Search Engine Optimization) is the process of improving your website so it appears higher on search engine results. It is important because it increases visibility, drives more traffic, and helps businesses capture sales online.

2. How does SEO differ from paid ads like Facebook Ads?

Unlike paid ads that require ongoing spending, SEO is more sustainable. Once your keywords rank on Google, they continue to drive traffic without additional daily costs, making SEO evergreen and cost-effective.

3. Can SEO really increase sales for my business?

Yes. By targeting strategic keywords, SEO ensures your business is visible when customers are searching for products or services you offer. This visibility influences the buying cycle and can significantly boost sales.

4. Is SEO affordable for small businesses?

SEO is one of the most cost-effective digital marketing strategies. While paid ads require continuous payment, SEO offers long-term results at a fraction of the cost, making it suitable even for small businesses.

5. What is keyword monopolization in SEO?

Keyword monopolization means your business dominates search results for high-value keywords in your industry. This gives you a competitive advantage, as potential customers consistently see your brand first when searching online.

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Noor Ariffshah

Noor Ariffshah merupakan pengasas dan pemimpin di sebalik The Rich Web, dengan lebih sedekad pengalaman dalam bidang reka bentuk laman web korporat, pengoptimuman enjin carian (SEO), dan penyelesaian hosting profesional. Beliau juga menguruskan The Rich Media, yang memfokuskan kepada perkhidmatan penstriman langsung, serta The Rich Scents, sebuah jenama e-dagang minyak wangi yang berkembang pesat.

Sebagai usahawan digital yang berwawasan, Noor sentiasa berusaha menyesuaikan strategi perniagaan mengikut perubahan pasaran. Komitmen beliau dalam menyampaikan perkhidmatan berkualiti tinggi menjadikannya sumber inspirasi kepada ramai pemilik bisnes yang ingin berjaya dalam dunia digital. Di blog ini, Noor berkongsi panduan, tips, dan strategi praktikal untuk membantu perniagaan berkembang dalam era digital.